3 ways intent data is getting better for B2B marketers

Columnist Peter Isaacson explains how AI technologies and intent-level data are helping B2B marketers better understand their prospects and customers to stay ahead of the competition.

Please visit Marketing Land for the full article.

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from Blogger http://pwrbloggy.blogspot.com/2017/08/3-ways-intent-data-is-getting-better.html
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Facebook will penalize fake videos in latest news feed algorithm update

Facebook will target photo posts with fake click-to-play buttons and videos that are simply static images.

Please visit Marketing Land for the full article.

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from Blogger http://pwrbloggy.blogspot.com/2017/08/facebook-will-penalize-fake-videos-in.html
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Quora launches retargeting for advertisers

Advertisers can build audience lists and create ads targeted to segments of past site visitors.

Please visit Marketing Land for the full article.

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from Blogger http://pwrbloggy.blogspot.com/2017/08/quora-launches-retargeting-for.html
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Data is the new currency, but are advertisers spending wisely?

Despite big investments in data, many marketers are headed into the key holiday season knowing little about their data partners or if they’re reaching the right audiences. Contributor Toby McKenna explains how to separate the data contenders from the data pretenders.

Please visit Marketing Land for the full article.

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from Blogger http://pwrbloggy.blogspot.com/2017/08/data-is-new-currency-but-are.html
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Facebook offers in-stream-only video ad buys as it looks to rival YouTube, TV

Advertisers can buy video ads from Facebook that will only be served when people are viewing a video, increasing the likelihood that people will watch them.

Please visit Marketing Land for the full article.

from MarketingRSS http://feeds.marketingland.com/~r/mktingland/~3/9OK5wUOSijg/facebook-looks-to-rival-youtube-tv-with-in-stream-only-video-ad-buying-option-222079
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from Blogger http://pwrbloggy.blogspot.com/2017/08/facebook-offers-in-stream-only-video-ad.html
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Tuning into podcast sponsorship, programmatic audio and native audio sponsorships

As brand dollars shift from traditional radio to digital media buying, columnist Kevin Lee explains how, just like in the early days of paid search, online audio is providing big opportunities for marketers.

Please visit Marketing Land for the full article.

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from Blogger http://pwrbloggy.blogspot.com/2017/08/tuning-into-podcast-sponsorship.html
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Can blockchain satisfy GDPR’s user data protection requirements for targeted ads?

New York City-based blockchain ad tech firm MadHive thinks so.

Please visit Marketing Land for the full article.

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from Blogger http://pwrbloggy.blogspot.com/2017/08/can-blockchain-satisfy-gdprs-user-data.html
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Marketing Day: Back-to-school shopping, Pinterest updates & the FTC-Uber settlement

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

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from Blogger http://pwrbloggy.blogspot.com/2017/08/marketing-day-back-to-school-shopping.html
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Google Search Console’s 7/13/17 update: What really changed?

Columnist Kyle Blanchette notes that after Google’s recent update to the Search Analytics report in Search Console, many of Merkle’s clients saw a significant increase in the total number of keywords reported per day.

Please visit Marketing Land for the full article.

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from Blogger http://pwrbloggy.blogspot.com/2017/08/google-search-consoles-71317-update.html
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Why the marketing campaign is dead and what should replace it

It’s time to stop thinking in terms of campaigns. Contributor Justin Dunham says marketers need to take a more iterative approach and instead think in terms of programs — algorithms, assets and continuous optimization.

Please visit Marketing Land for the full article.

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