YouTube tops 1.5 billion logged-in viewers every month

YouTube CEO Susan Wojcicki debuts product tweaks, including responsive video and 180-degree video formats, at VidCon.

Please visit Marketing Land for the full article.

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Get answers to your content marketing questions

When it comes to content marketing, we know you have questions. Marketing Land’s Content Marketing Tools: A Marketer’s Guide has you covered. This guide examines the current market for content marketing tools and answers the following questions: Why is content marketing growing so quickly?…

Please visit Marketing Land for the full article.

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Save the Date: SMX East is back in NYC Oct 24-26

Mark your calendars for SMX East: October 24-26! Don’t miss your only chance this year to attend the largest search marketing conference on the East Coast. An agenda obsessed with SEO & SEM! SMX is the only conference series dedicated to search marketing. There are tactic-rich keynotes,…

Please visit Marketing Land for the full article.

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How SEO can create budget efficiencies in paid search campaigns

Columnist Thomas Stern provides data showing that when used together, SEO and PPC can better achieve desired marketing outcomes such as more qualified traffic and budgetary efficiency.

Please visit Marketing Land for the full article.

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Marketing Day: CMOs at the wheel, social video for SMBs & IBM’s Watson

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

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4 reasons the Demand Unit Waterfall is perfect for ABM

Columnist Peter Isaacson takes a close look at SiriusDecisions’ revised framework and explains why it’s a huge leap forward for Account-Based Marketing.

Please visit Marketing Land for the full article.

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Confessions of a marketing automation addict

Marketing automation is the future for digital marketers. But Mary Wallace, a columnist and marketing automation junkie, explains why in-person events and direct mail still have their place in the marketing mix.

Please visit Marketing Land for the full article.

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An introduction to conversational commerce and bots

Bots are sweeping the digital landscape, giving consumers even more ways to interact with their favorite brands. Columnist Christie Olson believes it’s high time for marketers to think about how to incorporate bots into their digital strategies.

Please visit Marketing Land for the full article.

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Why is Amazon buying Whole Foods? The opportunity of online grocery [Podcast]

In this week’s show, ChannelAdvisor’s Scot Wingo explains why the world’s top e-commerce company is spending billions on a grocery store chain.

Please visit Marketing Land for the full article.

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CMOs at the wheel: How are they Driving the Modern Marketing Organization?

Contributors Erica Seidel and Nadine Dietz round up the insights gleaned from the leading CMOs they’ve profiled and discuss how marketing teams and talent can evolve going forward.

Please visit Marketing Land for the full article.

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