Does branded content drive brand lift? New research takes an in-depth look

Contributor Peter Minnium dives into the results from a study showing that branded content truly works and has a positive impact both on consumers’ brand awareness and their purchase intent.

Please visit Marketing Land for the full article.

from MarketingRSS http://feeds.marketingland.com/~r/mktingland/~3/wrURgL-SwP4/branded-content-brand-lift-221156
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from Blogger http://pwrbloggy.blogspot.com/2017/08/does-branded-content-drive-brand-lift.html
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