Monthly Archives: July 2017

Report: Customer satisfaction with search drops, in social Google+ beats Facebook

ACSI rankings are based on survey of nearly 5,000 US consumers.

Please visit Marketing Land for the full article.

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Marketing Day: Twitter subscription ads, Adobe Target update & Segment tools

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

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Martech and ad tech: Challenges and opportunities

What’s ahead for ad tech in the larger martech environment? Columnist Jim Yu lays out the difficulties, as well as the potential rewards.

Please visit Marketing Land for the full article.

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from Blogger http://pwrbloggy.blogspot.com/2017/07/martech-and-ad-tech-challenges-and.html
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LEGO logic rocks marketing automation

Overwhelmed by the big picture when tackling marketing automation? Contributor Mary Wallace explains how a popular toy has inspired a useful way of thinking about and deploying campaigns.

Please visit Marketing Land for the full article.

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How to tell whether a site is adaptive or responsive

Sometimes, it can be tricky to determine which mobile configuration a site is using. Thankfully, columnist Bryson Meunier shares several methods for discerning responsive and adaptive sites.

Please visit Marketing Land for the full article.

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from Blogger http://pwrbloggy.blogspot.com/2017/07/how-to-tell-whether-site-is-adaptive-or.html
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Protecting your brand’s ads on Facebook — because there IS such a thing as bad publicity

Concerned about where your Facebook ads are appearing? Columnist Laura Collins discusses the issues surrounding brand safety on Facebook, along with some tips for organizations looking to protect themselves.

Please visit Marketing Land for the full article.

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from Blogger http://pwrbloggy.blogspot.com/2017/07/protecting-your-brands-ads-on-facebook.html
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Adobe updates Target with Sensei-powered enhancements

The new features utilize the recently-added AI layer to boost intelligence across the company’s A/B testing tool.

Please visit Marketing Land for the full article.

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The best ways to use social media for marketing your medical practice

Looking to promote your medical practice through social media, but don’t know where to begin? Columnist Will Scott has some handy advice for marketers just starting out.

Please visit Marketing Land for the full article.

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from Blogger http://pwrbloggy.blogspot.com/2017/07/the-best-ways-to-use-social-media-for.html
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Customer data platform Segment adds Looker Source to define audiences from multiple tools

Essentially, says the Segment CEO, the data switchboard is growing “a brain stem.”

Please visit Marketing Land for the full article.

from MarketingRSS http://feeds.marketingland.com/~r/mktingland/~3/lQkL_OZXxCQ/customer-data-platform-segment-adds-looker-source-define-audiences-multiple-tools-220658
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from Blogger http://pwrbloggy.blogspot.com/2017/07/customer-data-platform-segment-adds.html
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Twitter is testing a subscription-style ad program that costs $99 a month

For a monthly fee, Twitter would promote up to 10 tweets a day in addition to running month-long Promoted Account ads.

Please visit Marketing Land for the full article.

from MarketingRSS http://feeds.marketingland.com/~r/mktingland/~3/t2Myxz5Q_zo/twitter-testing-subscription-style-ad-program-costs-99-month-220680
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