Monthly Archives: June 2017

Marketing Day: In-house SEO, featured snippets & Facebook targets spammers

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

from MarketingRSS http://feeds.marketingland.com/~r/mktingland/~3/ZhrXFbsKBe4/marketing-day-house-seo-featured-snippets-facebook-targets-spammers-218895
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from Blogger http://pwrbloggy.blogspot.com/2017/06/marketing-day-in-house-seo-featured.html
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The value of an in-house SEO

Does your business really need an in-house search professional? Columnist Eugene Feygin explains what an in-house SEO can bring to the table, and why it’s worth the investment for many organizations.

Please visit Marketing Land for the full article.

from MarketingRSS http://feeds.marketingland.com/~r/mktingland/~3/xQHBi6EDOwc/value-house-seo-218696
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from Blogger http://pwrbloggy.blogspot.com/2017/06/the-value-of-in-house-seo.html
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Featured snippets: Optimization tips & how to ID candidate snippets

Contributor Brian Ussery breaks down featured snippets, explaining his observations and offering tips for pursuing the coveted “position zero.”

Please visit Marketing Land for the full article.

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from Blogger http://pwrbloggy.blogspot.com/2017/06/featured-snippets-optimization-tips-how.html
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2017: The year in social marketing so far

From Snap’s IPO to Facebook’s ad breaks to Instagram’s Stories, here are 2017’s biggest stories in social so far.

Please visit Marketing Land for the full article.

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from Blogger http://pwrbloggy.blogspot.com/2017/06/2017-year-in-social-marketing-so-far.html
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Facebook targets individual spammers with latest news feed tweak

Facebook has identified a small group of spammers and will penalize links that those accounts share more than the average Facebook user.

Please visit Marketing Land for the full article.

from MarketingRSS http://feeds.marketingland.com/~r/mktingland/~3/tx-mv71Y8QE/facebook-targets-individual-spammers-latest-news-feed-tweak-218882
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from Blogger http://pwrbloggy.blogspot.com/2017/06/facebook-targets-individual-spammers.html
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No longer brick-and-mortar vs. online retail: Customers view a ‘single lens’

Despite the ease of online shopping, consumers still crave the tactile experience of physical stores. Columnist Allan Haims explains how retailers can unify their channel strategies and take a best-of-both-worlds approach.

Please visit Marketing Land for the full article.

from MarketingRSS http://feeds.marketingland.com/~r/mktingland/~3/3mH_stSZ10s/no-longer-brick-mortar-vs-online-retail-customers-view-single-lens-218307
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from Blogger http://pwrbloggy.blogspot.com/2017/06/no-longer-brick-and-mortar-vs-online.html
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How Life is Good built a content-first app with an 89% retention rate

Columnist Blaise Lucey takes a look at how lifestyle brand Life is Good developed an app that focuses on content, not just sales — and why it keeps users coming back for more.

Please visit Marketing Land for the full article.

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from Blogger http://pwrbloggy.blogspot.com/2017/06/how-life-is-good-built-content-first.html
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Snaps launches a Marketing Cloud for chatbots, messaging and emojis

New York City-based company is offering a self-service platform so marketers can target users with automated conversations.

Please visit Marketing Land for the full article.

from MarketingRSS http://feeds.marketingland.com/~r/mktingland/~3/aSH3yPxBvgg/snaps-launches-marketing-cloud-chatbots-messaging-emojis-218822
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from Blogger http://pwrbloggy.blogspot.com/2017/06/snaps-launches-marketing-cloud-for.html
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LISTEN: Danny Sullivan reflects on 21 years covering the search industry

In this week’s podcast, our outgoing co-founder Danny Sullivan talks about the beginnings of his career documenting the search marketing industry, how SEO has evolved and why he’s stepping away now.

Please visit Marketing Land for the full article.

from MarketingRSS http://feeds.marketingland.com/~r/mktingland/~3/oTRX9OQgcGA/listen-danny-sullivan-reflects-21-years-covering-search-industry-218818
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from Blogger http://pwrbloggy.blogspot.com/2017/06/listen-danny-sullivan-reflects-on-21.html
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Voice search and SEO: Why B2B marketers need to pay attention now

Voice search is being adopted for a variety of purposes, and columnist Nate Dame makes the case that its influence on B2B decision-makers is growing as well. B2B marketers, be prepared!

Please visit Marketing Land for the full article.

from MarketingRSS http://feeds.marketingland.com/~r/mktingland/~3/Yo7K2FKG6DA/voice-search-seo-b2b-marketers-need-pay-attention-now-218647
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from Blogger http://pwrbloggy.blogspot.com/2017/06/voice-search-and-seo-why-b2b-marketers.html
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