Monthly Archives: May 2017

How to Attract The Attention of Big Companies For Your Small Business

Bob Iger and Chris Brogan I’ve had a VERY fortunate career. I was ahead of the curve on a particular shift in technology that affected how businesses and people interacted. Because of this, I’ve spent time with a lot of the biggest companies in the world, often meeting their CEOs as well. The picture above is Bob Iger, CEO of Disney. I’ve met and spoken in front of Beth Comstock, vice chair of GE. Fritz Henderson, when he ran GM was kind enough to blurb my first book with Julien Smith. And so on.

I’m not writing a single word of this to brag because to be honest, every single time I’m in front of people from Coke or Pepsi or Google or Microsoft, I have the same feeling: why the HECK am I here? How did I get here? And is it really that easy to be invited into the offices of some of the biggest companies in the world? (No, it’s not.) I’ll tell you what I know.

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The post How to Attract The Attention of Big Companies For Your Small Business appeared first on chrisbrogan.com.

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Marketing Day: Martech vendor investment forecast, ad exchange NYIAX & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

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Initial Interest Confusion rears its ugly head once more in trademark infringement case

Columnist Chris Silver Smith details recent trademark infringement cases in which site search results pages caused legal issues for retailer sites. E-commerce businesses should take notice!

Please visit Marketing Land for the full article.

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Martech vendor investment forecast: Sunny with just a few ‘clouds’

Columnist Scott Vaughan recaps a panel from the recent MarTech Conference in San Francisco that focused on investing in the future of marketing technology.

Please visit Marketing Land for the full article.

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Stop calling ‘ad tech’ advertising

Advertisers are investing heavily in ad tech, but contributor Daniel Meehan points out that even highly targeted advertising using the latest algorithms and audience data won’t accomplish anything if the advertising format, message and creative are not engaging.

Please visit Marketing Land for the full article.

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For emerging ad exchange NYIAX, it’s back to the future

Now in a pilot, NYIAX adapts Nasdaq tech, future ad contracts and blockchain to power a new approach for buying and selling digital ads.

Please visit Marketing Land for the full article.

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PlaceIQ making location intelligence more accessible with new ‘LandMark’ tool

Not just for ad targeting; the company sees an array of uses, including benchmarking, customer-journey anaytics and media planning.

Please visit Marketing Land for the full article.

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The calm before the storm: Why media channels die quickly

Columnist David Rodnitzky takes a look at the decline of newspaper ad revenue and the current state of TV and asks what it means for the future of digital advertising.

Please visit Marketing Land for the full article.

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3 reasons why customer identity should top retailers’ 2017 holiday wish lists

Retailers, are you prepared for the holiday season? Columnist Mike Sands notes that this year, customer identity will be critical for engaging holiday shoppers with easy, convenient and frictionless experiences.

Please visit Marketing Land for the full article.

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Journey analytics: The GPS for understanding your customers

Some say it’s the journey — not the destination — that really matters. That’s certainly true when it comes to your customers. While many consumers achieve their goal by traveling across multiple interactions with your brand, just one terrible, disjointed experience can send them…

Please visit Marketing Land for the full article.

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