Monthly Archives: March 2017

Search & social integration: Takeaways from SMX West

Search and social don’t have to live in separate silos. Contributor Caitlin Jeansonne recaps SMX West sessions that looked at how SEO and social media teams can complement each other to provide stronger results.

Please visit Marketing Land for the full article.

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Reaching users wherever they are

Columnist Josh Todd explains why omnichannel marketing will be increasingly necessary for keeping your customers engaged and moving them through the sales funnel.

Please visit Marketing Land for the full article.

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How to decide ‘Should I bid?’

Are your paid search ads cannibalizing your organic search traffic? Columnist Kevin Lee explores the problem of determining when it’s worth it to bid and when it’s better to let organic do the work.

Please visit Marketing Land for the full article.

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Snapchat makes it possible to search for Stories by keywords

The change should make it easier for people to discover more content on Snapchat, perhaps leading to more time spent in the app.

Please visit Marketing Land for the full article.

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Google Maps ad traffic steadily growing

Columnist Andy Taylor of Merkle shares data on the growth of ad traffic from Google Maps, including conversion rate and CPC data by device.

Please visit Marketing Land for the full article.

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Baidu becomes Google’s biggest ally in mobile page speed

Chinese search engine Baidu will soon support Accelerated Mobile Pages (AMP) in its search results, expanding the reach of AMP significantly. Columnist Hermas Ma believes the worldwide impact on mobile page speed will be notable.

Please visit Marketing Land for the full article.

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Are you grateful for digital?

In a world where we’re bombarded with digital interruptions, it’s hard to feel grateful for digital. So what’s a marketer to do? Columnist Lewis Gersh has an answer to the conundrum.

Please visit Marketing Land for the full article.

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April Fools’ Day 2017: Google Maps plays Ms. Pac-Man, Amazon Echo’s Petlexa & more

The annual day (or days, as has become the case) of pranks from major search/marketing/tech companies is underway.

Please visit Marketing Land for the full article.

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Reddit launches a new self-serve ad platform

New platform offers changes to how advertisers are billed, how campaigns are created and how metrics are reported.

Please visit Marketing Land for the full article.

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Facebook expands branded content program, will mark posts as ‘paid’

Facebook is opening branded content to more brands, updating policies and making it more obvious when a post has been paid for.

Please visit Marketing Land for the full article.

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