Monthly Archives: October 2016

Facebook’s racial targeting isn’t new, bad or always illegal despite renewed attention

“Ethnic Affinity” targeting has been offered for nearly two years, has real benefits and is legal for many types of ads.

Please visit Marketing Land for the full article.

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LinkedIn earnings up 23% YoY in Q3 2016 with revenue at $960M

LinkedIn’s Talent Solutions were the largest driver of revenue for the site, generating $623 million.

Please visit Marketing Land for the full article.

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Marketing Day: Holiday shopping trends, Reddit ads & Google’s earnings report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

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from Blogger http://pwrbloggy.blogspot.com/2016/10/marketing-day-holiday-shopping-trends.html
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ABM brings the right guests to the party; marketing automation keeps them engaged

What is account-based marketing (AMB), and how is it used? Columnist Jeffrey L. Cohen provides a primer on how AMB can improve marketing automation, drive sales alignment and improve customer profile data.

Please visit Marketing Land for the full article.

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A Penguin’s Tale: Responding to the latest update

What should SEOs do to make the best of the new Penguin update? Perhaps not much. Columnist Dave Davies notes that while Penguin 4.0 was indeed significant, things ultimately haven’t changed that much.

Please visit Marketing Land for the full article.

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It’s scary how many ways SEO can go wrong

In search engine optimization, sometimes even small errors can have a large and costly impact. Columnist Patrick Stox shares his SEO horror stories so that you can be spared this fate.

Please visit Marketing Land for the full article.

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Look to Thanksgiving dinner for holiday shopping trends

Columnist Adam Weiss takes a close look at the friends and family we all have around our Thanksgiving dinner tables and explains how affiliate marketers can get their attention this holiday shopping season.

Please visit Marketing Land for the full article.

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Tumi’s chief digital officer shares how his org is built to go ‘beyond incrementality’

Contributors Erica Seidel and Nadine Dietz interview Charlie Cole, Chief Digital Officer of Tumi, to uncover the inner workings of his high-growth digital team that works in unison with marketing.

Please visit Marketing Land for the full article.

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[Podcast] Marketing Land Live #33: Alex Hertel of Xperiel on marketing in the “Real World Web”

In this week’s podcast, we meet a company that’s aiming to put an end to thinking about “online” and “offline” as different user experiences, and what that would mean for marketers.

Please visit Marketing Land for the full article.

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Reddit launches ad targeting product based on site visits

Reddit’s new ad targeting product will be interest-based, focusing on the communities on the site that visitors frequent.

Please visit Marketing Land for the full article.

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