Monthly Archives: April 2016

Marketing Day: IAB’s LEAN scoring, Echo/Alexa sales & LinkedIn’s earnings report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

from MarketingRSS http://feeds.marketingland.com/~r/mktingland/~3/9EMyHNmg3Bg/marketing-day-iabs-lean-scoring-echoalexa-sales-linkedin-earnings-report-175346
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from Blogger http://pwrbloggy.blogspot.com/2016/04/marketing-day-iabs-lean-scoring.html
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IAB releases 2016 plan to develop LEAN scoring, its effort to take on ad blocking

The goal is to develop scoring algorithms that can show who’s doing things right by year-end.

Please visit Marketing Land for the full article.

from MarketingRSS http://feeds.marketingland.com/~r/mktingland/~3/pz8ZjH7SteM/iab-releases-2016-plan-develop-lean-scoring-effort-take-ad-blocking-175331
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from Blogger http://pwrbloggy.blogspot.com/2016/04/iab-releases-2016-plan-to-developlean.html
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Yandex reports a 34% YoY increase in revenue for Q1 2016 earnings

Russian’s leading search engine says it’s raising its revenue outlook for 2016 from a range of 12% –18% to a revised range of 15% – 19%.

Please visit Marketing Land for the full article.

from MarketingRSS http://feeds.marketingland.com/~r/mktingland/~3/AIfzdvC8k8Y/yandex-reports-34-yoy-increase-revenue-q1-2016-earnings-175299
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from Blogger http://pwrbloggy.blogspot.com/2016/04/yandex-reports-34-yoy-increase-in.html
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How to help your sales team close more paid search leads

Acquiring tons of leads through paid search is great, but columnist Jacob Baadsgaard cautions that your sales team’s ability to convert those leads can make or break your campaign ROI. Learn how to improve conversions from your PPC leads.

Please visit Marketing Land for the full article.

from MarketingRSS http://feeds.marketingland.com/~r/mktingland/~3/WhzqCa9RvYc/help-sales-team-close-paid-search-leads-175088
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from Blogger http://pwrbloggy.blogspot.com/2016/04/how-to-help-your-sales-team-close-more.html
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Echo/Alexa device lineup now outselling Kindles for Amazon [Report]

Report says that Echo device-family buyers tend to be affluent and 70 percent male.

Please visit Marketing Land for the full article.

from MarketingRSS http://feeds.marketingland.com/~r/mktingland/~3/glCkGeIaN6w/echoalexa-device-lineup-now-outselling-kindles-amazon-report-175246
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from Blogger http://pwrbloggy.blogspot.com/2016/04/echoalexa-device-lineup-now-outselling.html
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Tubular Labs launches first ecosystem-wide video content rating system

Ratings track 100 million videos for views and such engagement factors as likes, shares and comments.

Please visit Marketing Land for the full article.

from MarketingRSS http://feeds.marketingland.com/~r/mktingland/~3/ABtEH1qYesU/tubular-labs-launches-first-ecosystem-wide-video-content-rating-system-175281
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from Blogger http://pwrbloggy.blogspot.com/2016/04/tubular-labs-launches-first-ecosystem.html
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Google Shopping ads so hot right now: the meteoric rise of PLAs

For retailers, Product Listing Ads are the height of fashion! Columnist Andy Taylor explores the growth of this ad format and discusses how search advertisers can take advantage of this trend.

Please visit Marketing Land for the full article.

from MarketingRSS http://feeds.marketingland.com/~r/mktingland/~3/f52H1zTesVo/google-shopping-ads-hot-right-now-meteoric-rise-plas-174996
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from Blogger http://pwrbloggy.blogspot.com/2016/04/google-shopping-ads-so-hot-right-now.html
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Is your brand prepared for voice search? 3 steps to get the conversation started

As voice search becomes more widely adopted, what can search marketers do to prepare? Columnist Purna Virji discusses how to adapt to this growing trend.

Please visit Marketing Land for the full article.

from MarketingRSS http://feeds.marketingland.com/~r/mktingland/~3/wy6pRpFZHVQ/brand-prepared-voice-search-3-steps-get-conversation-started-174965
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from Blogger http://pwrbloggy.blogspot.com/2016/04/is-your-brand-prepared-for-voice-search.html
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This app “Contains ads” label starts showing in Google Play store

The new label has been spotted in the wild, but it has not rolled out to all users.

Please visit Marketing Land for the full article.

from MarketingRSS http://feeds.marketingland.com/~r/mktingland/~3/1Iwxw3RNGJ8/app-contains-ads-google-play-store-175259
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from Blogger http://pwrbloggy.blogspot.com/2016/04/this-app-contains-ads-label-starts.html
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What I learned fundraising on Facebook & Twitter: We need donate buttons!

Facebook likes and Twitter retweets don’t necessarily translate into charitable donations. A “donate” button could help.

Please visit Marketing Land for the full article.

from MarketingRSS http://feeds.marketingland.com/~r/mktingland/~3/W3a4i1qe0t0/facebook-twitter-donate-buttons-175059
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from Blogger http://pwrbloggy.blogspot.com/2016/04/what-i-learned-fundraising-on-facebook.html
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