Category Archives: cafe marketing

Restaurant Marketing – Does Internet Marketing Really work for Restaurants? by RestaurantAcademy

Restaurant Marketing – Does Internet Marketing Really work for Restaurants? by RestaurantAcademy

Restaurant Marketing – Does Internet Marketing Really work for Restaurants? by RestaurantAcademy

http://www.youtube.com/watch?v=qPNrAF-B9Ts How to Market a Restauarant, Does Internet Marketing Really work for Restaurants? http://www.restaurant-marketingideas.com Wondering How to Market a Restaurant? Struggling to make ends meet? Are you working your guts out 18 hours per day and not getting the profits you want and deserve. It doesn’t have to be a 7 day per week, 20 hour per day job! Shannon shares his 30+ years of experience in sales and marketing and applies it to the restaurant industry. Shannon grew up in restaurants and has a broad and thorough understanding of the industry and it’s nuances. Learn how to make your customers always want more. Learn how to get your customers to come back more frequently. Learn How to get more customers. Learn How to get your customers to spend more when they are at your establishment. Restaurant marketing in today’s day is not easy, it is a complex and difficult task to navigate without guidance. Trial and error marketing or as Shannon likes to call it “hope marketing” (build a restaurant and hope they will come) doesn’t work anymore. In the day and age of mobile restaurant review mechanisms and online review systems as well as active social media platforms, a single mis-step can be fatal. Shannon explores a variety of ideas and questions that you as a restaurant or cafe owner should be asking and working on daily in your business. See the rest of Shannon’s video’s by visiting: http://www.restaurant-marketingideas.com Watch this video again at http://youtu.be/PcAyt9Qqxzc Learn 20+ ways of HOW TO MARKET A RESTAURANT Does Internet marketing really work for a restaurant? Every time I hear this question all I can think of is that the person asking it is really, really behind the times on things. The truth of the matter is the Internet is a very large collection of marketing tools and marketing techniques, and usually I think when people ask me this they are thinking if I put up a website will that work for me, and if you think that just having a website on the Internet is enough Internet marketing, it’s not. It’s just the tip of an iceberg. In fact, these days it’s more like a business card. What you really need to be considering are all of the other components that are available through the Internet that can help you with your marketing. You’ve got social media, Facebook, Twitter, Pinterest, all of these ways to get your message out to your customer, but you also have mobile, mobile apps, you’ve got SMS marketing, simple messaging systems. So you can send text messages to your customers. There are a whole bunch of ways, so when you say, “Does Internet marketing work?” I think that maybe when you’re asking that kind of a question you’re thinking in terms of maybe a banner ad on somebody’s website or an AdWords or a website yourself. Internet marketing is so much more. I mean the Internet is the tool that can help you really get your marketing message out there. I encourage you to look into all of these other components, particularly social media, text messaging, and mobile applications. These are clearly the way of the future and mobile apps is absolutely taking off, particularly for restaurants, but, and in fact, here’s another example. Review sites, Yelp!, Foursquare. These are on the Internet, but do you actually market there. You know, market there by getting the components on there, the reviews listed up there. This is hugely important for you and I guess it’s Internet marketing because hey it’s on the Internet and you’re getting your marketing message there, so you’ve really got to concentrate on things like reviews as well as your typical message that you want to get to people, so I wish you look with it, and I will see you out there. Hey, if you liked this video there is over 20 more of them. All you got to do is go to this website. Type in www, here let me help you, www dot, just enter the website, go there, totally free, enjoy yourself.

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Jimmy Nicholas Interview – Restaurant Marketing by RestaurantAcademy

Jimmy Nicholas Interview – Restaurant Marketing by RestaurantAcademy

Jimmy Nicholas Interview – Restaurant Marketing by RestaurantAcademy

http://www.youtube.com/watch?v=Fhu9Ho2Lie4 Restaurant Marketing Academy Presents RM-TV, The Restaurant Marketing Show. RestaurantMarketing-Academy.com Weekly Interviews with Restaurant Industry personalities, Restaurant Owners and Marketing specialists. Jimmy and I discuss the value of Loyalty programs in Restaurant Marketing and that capturing customer information is the most important marketing effort you can make. Building a list is paramount, it is your sales force. BUT, how you use the list is even more important. Effective Restaurant Marketing is about making that connection with your customers, sharing your personality and that of your employees. Jimmy gives great insight into how to do this and not come across as a spammer. You can view this video again at http://youtu.be/Fhu9Ho2Lie4 Join our Restaurant Marketing Academy VIP list at RestauarantMarketing-Academy.com to be notified of future podcasts and more great Restaurant Marketing information.

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Jimmy Nicholas Interview – Restaurant Marketing by RestaurantAcademy

Jimmy Nicholas Interview – Restaurant Marketing by RestaurantAcademy

Jimmy Nicholas Interview – Restaurant Marketing by RestaurantAcademy

http://www.youtube.com/watch?v=Fhu9Ho2Lie4 Restaurant Marketing Academy Presents RM-TV, The Restaurant Marketing Show. RestaurantMarketing-Academy.com Weekly Interviews with Restaurant Industry personalities, Restaurant Owners and Marketing specialists. Jimmy and I discuss the value of Loyalty programs in Restaurant Marketing and that capturing customer information is the most important marketing effort you can make. Building a list is paramount, it is your sales force. BUT, how you use the list is even more important. Effective Restaurant Marketing is about making that connection with your customers, sharing your personality and that of your employees. Jimmy gives great insight into how to do this and not come across as a spammer. You can view this video again at http://youtu.be/Fhu9Ho2Lie4 Join our Restaurant Marketing Academy VIP list at RestauarantMarketing-Academy.com to be notified of future podcasts and more great Restaurant Marketing information.

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