Marketing Day: AdWords exact match podcast, PPC attribution tricks & Twitter news

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

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from Blogger http://pwrbloggy.blogspot.com/2017/03/marketing-day-adwords-exact-match.html
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How much is a happy customer worth?

Call it corny, but today’s marketers really need to create an emotional connection with their customers. Why? Because today’s customer is much more receptive to positive brand experience. A new Lithium/Harris poll finds that US consumers will spend one-third of their disposable incomes…

Please visit Marketing Land for the full article.

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SMX West: What Google’s exact match changes mean for AdWords advertisers [Podcast]

In this week’s Marketing Land Live, listen in to clips from the “flash session” at SMX West as our panel answered audience questions about Google’s dilution of exact match keywords.

Please visit Marketing Land for the full article.

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from Blogger http://pwrbloggy.blogspot.com/2017/03/smx-west-what-googles-exact-match.html
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Beware these 7 sneaky PPC attribution tricks

You may think you’re hitting your conversion goals, but columnist Andrew Goodman warns that faulty attribution can lead to inaccurate or misleading performance data.

Please visit Marketing Land for the full article.

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Taboola & The Trade Desk now offer a single interface for native ads, video ads

The content discovery service takes another step toward making video a standard part of its repertoire.

Please visit Marketing Land for the full article.

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from Blogger http://pwrbloggy.blogspot.com/2017/03/taboola-trade-desk-now-offer-single.html
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This new AI-powered social marketing tool can predict engagement or write the post for you

Called Pi and launching this week from startup Post Intelligence, it uses a neural network to build a custom model for each user’s patterns.

Please visit Marketing Land for the full article.

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from Blogger http://pwrbloggy.blogspot.com/2017/03/this-new-ai-powered-social-marketing.html
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I love pay-for-performance SEO — but I won’t do it. Here’s why.

Even though pay-for-performance may sound great in theory, contributor Stoney deGeyter says the reality is that the marketing provider ends up getting burned.

Please visit Marketing Land for the full article.

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from Blogger http://pwrbloggy.blogspot.com/2017/03/i-love-pay-for-performance-seo-but-i.html
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OUTFRONT Media CMO says her job is to keep moving the ball down the field

Get to Know: OUTFRONT Media CMO Jodi Senese

Please visit Marketing Land for the full article.

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from Blogger http://pwrbloggy.blogspot.com/2017/03/outfront-media-cmo-says-her-job-is-to.html
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4 advanced targeting strategies for B2B marketers

Columnist Jessica Cameron explains how understanding specific audience segments can help you engage with your B2B audience across all stages of the buying process.

Please visit Marketing Land for the full article.

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from Blogger http://pwrbloggy.blogspot.com/2017/03/4-advanced-targeting-strategies-for-b2b.html
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Twitter explores paid subscription version of Tweetdeck as ad biz struggles

Twitter doesn’t currently make money from people who use its ad-free Tweetdeck app, but soon it might.

Please visit Marketing Land for the full article.

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