All new! B2B Marketing Automation Platforms Marketer’s Guide updated for 2017

The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software into your business. This 44-page report is your…

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Marketing Day: Hyperlocal marketing, Twitter’s Custom Profiles & Instagram news

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

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Will my organic rankings suffer if I don’t have a blog?

A blog can be a major investment, but the SEO benefits can make it worth the effort. Columnist Stephanie LeVonne makes the case for why blogging works to improve search visibility.

Please visit Marketing Land for the full article.

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Hyperlocal marketing will soar in 2017: 5 tips to stay on top

As mobile continues to grow, consumers are conducting more searches with hyperlocal intent — and Google is refining its results in response to this trend. Columnist Jim Yu explains how local businesses can optimize for this hyperlocal reality.

Please visit Marketing Land for the full article.

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Skyhook announces ‘next-gen geofencing’ based on global WiFi database

The company says it has developed a more accurate methodology for store visitation measurement.

Please visit Marketing Land for the full article.

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3 ways artificial intelligence is transforming B2B marketing

It’s not just the latest buzzword. Columnist Peter Isaacson discusses the impact of AI on B2B and how you can incorporate it into your own marketing processes.

Please visit Marketing Land for the full article.

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Case study: Location data outperforms online signals as e-commerce targeting tool

Retailer Urban Outfitters saw 75 percent conversion increase and 146 percent revenue growth from using offline signals vs. online only.

Please visit Marketing Land for the full article.

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Twitter’s Custom Profiles signal when DMs with brands’ bots are handed to a human

Twitter’s new Custom Profiles are the equivalent of an email signature for direct messages.

Please visit Marketing Land for the full article.

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How to keep your app users from dumping you

How do you hold onto users who are abandoning your mobile app? Columnist Josh Todd offers tips on how to keep people engaged and coming back for more.

Please visit Marketing Land for the full article.

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Instagram’s carousel format can now include more posts, be used outside of ads

Instagram is extending its carousel format to organic posts and expanding it to include 10 photos or videos.

Please visit Marketing Land for the full article.

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